Cult of Denim is an artistic collaboration with contemporary British artist Stuart Semple and select denim brands at The Selfridges Store, Oxford street, London.
This Fashion Forward project coinciding with Frieze Art Fair celebrates the versatility of denim in fashion and art.
Leading denim brands including Levis, Diesel, Evisu and 7 for All Mankind have opened their archives for the artist to translate their heritage into artworks painted on their own denim in place of canvas.
Exhibition runs 17 October – 15 November 2008
For more information contact the Selfridges website